Gatorade Fuel Tomorrow

Innovation for the future

In the realm of sports beverages, one name reigns supreme—Gatorade. From neighborhood grocery stores to colossal football stadiums, this iconic brand has become synonymous with replenishment and vitality. Yet, for the grandest stage of them all—the Super Bowl—the goal was to present Gatorade to top retail executives and brand partners not merely as a sports drink, but as a forward-thinking lifestyle brand that transcends its time, seamlessly existing in the future.

Curating an immersive experience that encapsulated the entire Gatorade portfolio was no small feat. With the brand’s offerings expanding over the years, the challenge was to captivate and inspire our audience while conveying a wealth of information. And so, we crafted  an experience that not only engaged spectators with the product and its narrative but also showcased the future of customization. From  tailored fuel plans to  innovative new products, and accompanying accessories, this extraordinary presentation  unveiled the path ahead for the entire Gatorade portfolio.

The Fuel Tomorrow experience  proved to be an enthralling spectacle of breathtaking design. It all began with the  Gatorade bolt moment—an impressive structure built with a frosted, semi-translucent material. This bolt, with its sleek silhouette, welcomed guests with an eruption of vibrant colors and pulsating lights. Serving as the  unifying element across the product lineup.

Notably impressive was the Future Film, projected onto a sweeping, curved LED wall that enveloped the audience. This mesmerizing audiovisual journey directed their gaze toward an immersive spectacle that moved guests into the Gatorade brand story, emphasizing its position as a technologically advanced, sports culture brand with lasting relevance.

Yet, the experience was more than some cutting-edge displays. The neutrality of the physical backdrop served as the perfect canvas for the vibrant hues of each Gatorade product to burst forth and captivate the eye.

Adding interactivity, there was a centrally located touchscreen control panel that the presenter used to walk the audience through physical and digital content showcased on a massive 52 foot product wall. Content included customized Gatorade fuel plans and product offerings. Along with the product wall was a face scan component that featured the future of bespoke fuel plans, including 3D printed gummy vitamins, crafted especially to your personal needs.

The walk through ended at our finale feature—the personalized locker room. Attendees were astounded to find high-tech individual locker room inspired compartments bearing their names, filled to the brim with curated swag.

In a succinct yet impactful 45-minute journey, we shattered the conventional notion of a presentation, weaving together an experience that left an indelible mark. By redefining how the audience engaged with and absorbed the Gatorade brand’s narrative and vision for the future, we achieved a level of immersion that was refreshingly distinct and compelling.

Through the Fuel Tomorrow experience, we not only unveiled the entire Gatorade portfolio but also left the audience excited  for what lies ahead. With its innovative ethos, mesmerizing design, and interactive elements, this event epitomized the essence of Gatorade as a brand that ceaselessly pushes boundaries and continues to evolve. 

Scope

  • Full service production
  • Design
  • UX / UI
  • Creative Technology
  • Experiential Design
  • Interactive Installation
  • Custom Fabrication
  • Creative Design
  • Project Management
  • Audio / Visual Production
  • Operation / Support
  • Account & Stakeholder management